Effective design, driven by purpose
RAYY provides effective and transformational design solutions for footwear brands. We provide a holistic, creative service from strategic product planning and positioning, through to creative direction, and design. Helping sports lifestyle and fashion brands to find, and focus on, their footwear niche.
Our 4 step creation process helps brands to plan, design and build product that has relevance and longevity. Focusing on what matters to your consumer now and in the future, allows for a considered approach to design and creation, reducing duplication and waste and simplifying the creative process…
Our Approach
Consultation
We believe that taking the time to understand your brand and your brief at the beginning, is the most important part of the process. We start with an informal session, free of commitment, to learn more about your brand and to explore the brief. We look at where you are and where you want to get to. The greater our understanding of your business the better able we are to offer the right solutions.
Creative Direction
By taking the time to understand cultural trends and how they relate to your brand, we can better understand what your consumer’s future needs and desires will be. We use macro trends as the starting point to explore and uncover the right direction for your brand. We look at the big societal shifts and filter them through your brand lens, in order to build a vision for your product offer that is both tailored to your brief and, completely bespoke to your brand.
Product Planning
Bringing together the commercial and the creative can often be a pain point in the process. Focusing on your consumer’s needs and keeping an eye on the ‘Why?’ as well as the ‘What?’, helps to bring purpose to your product planning and briefing. Ensuring the whole team is on board with the product plan is vital to success. We help turn creative ideas into relevant product briefs that will resonate with your internal teams and with your target market.
Design
With the direction and concepts established up front, we typically find that the design process is simplified. Design is free to bring real creativity and deliver great product. Our experienced and talented team produce compelling designs from initial ideation and sketches, through to cads, renders, specs and tech packs and final prototypes.
We know that one size doesn’t fit all…
for this reason our creative services can be shaped to fit your needs. Talk to us to hear more about our process and how it could work for your business.