RAYY is a design and consultancy agency founded in 2015, specializing in sports and casual footwear. We provide a complete strategic and creative consultancy service, providing effective and transformational design solutions for men’s, women’s, and kid’s footwear. We work with sports, and fashion brands, helping them to find and focus on their footwear niche.

Founder and Director, Rachel Alsbury has over 25 years of experience working with international brands including Lacoste, Clarks Originals, Alexander McQueen, PUMA, and Levi’s. She has worked for much of her career at the intersection between commercial and creative, across design, trend forecasting, and as a creative director. She has also worked on the commercial side of some major brands, as a product manager and as a business unit manager. This experience gives her a unique perspective into balancing both the commercial and creative elements of product creation, alongside some valuable insights into the pain points that happen when these 2 forces meet (!), and can offer proven solutions to simplify the process.

Her belief in the value of a brand-driven approach to product creation and her ability to translate consumer trends into considered and sustainable product, led her to create RAYY London.