By Far
CREATING A NEW CATEGORY. When the team at By Far decided to create their first sneaker we helped them to realise the project. Loosely based on a vintage, pre-microsoft picture of Bill Gates on campus. We ran with the vintage direction and created an authentic tennis sneaker incorporating By Far’s ironic and individual fashion DNA.
The Results
The result was the Rodina, meaning ‘Motherland’ in the brand‘s native Bulgarian, seen here in it’s first season colours. Watch this space for more By Far developments.
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